Jamie’s Garden: Am I convinced? I don’t think so.

by Veronica on May 20, 2014

in Sponsored Posts

I received this in the mail today, which is kind of cool, on the surface.

Jamie's Garden


It’s filled with notes, recipes and spots for stickers, perfect for a slightly older child, or a strong reader. I think Amy will like it, but struggle to read it at the moment.

It also came with a terracotta pot which Eve promptly smashed. Toddlers. Don’t trust them. Luckily Kim Foale Ceramics has made me some pots which hold up to toddlers and actual growing things much better than crappy terracotta.


The seeds it came with. Tomato. In May. For Tasmania. Even watercress, or mustard would have been a more sensible choice. Or spring onions. Or parsley. Anything you can grow inside on a window ledge really, which isn’t tomatoes. Especially Grosse Lisse Tomatoes, which hate Tasmania.

Even more downside-y – my kid is allergic to tomatoes. I’m not picking at the company, but yeah, I kind of am. No tomatoes for us. Poor choice.

Also had a stuffed toy and a toy spade, which Eve commandeered immediately.

It’s a promotion for Woolworths, obviously, and while I think I like it better than the animal cards, or whatever the last thing was, I find the notion of providing collectable things for children in order to get kids to bug parents about shopping at Woolies, slightly less than ethical.

It causes people to go insane, and we have enough one-upmanship happening with kids as it is, without adding collectable swappable things to the mix.

Am I convinced?

I don’t think so. I like the theme of healthy eating they’ve got happening, but the execution needs work, especially as Woolworths is more invested in selling junk at low prices than providing healthy affordable options.

Unless of course you want to eat rice and beans, which hey, we might all have to in this current climate.

Now if Woolworths had sent better seeds, or better pots, or actual suggestions on growing a garden, coupled with a promise to drop prices on the food I want to eat, I might be more sympathetic. As it is, it feels like a cheap ploy to pretend to be interested in healthy food while promoting coke, chips and junk as the affordable options.

This post is kind of sponsored. I got stuff, and even though I didn’t have to write about it, I had ALL THE FEELS, so I guess I’m still promoting their new campaign and giving it space, even though it didn’t win me over.

Fiona May 20, 2014 at 2:53 pm

So are we getting things again at woolies if I can be bothered asking fir them/.

Veronica May 20, 2014 at 5:17 pm

Yep, stickers this time.

Fiona May 22, 2014 at 11:25 pm

got some yesterday.,…. I think Liam will love them and not just lose them all like the last two promos

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